ABOUT

IMGP8291-colorSewra G Kidane is a New York City based, award winning Commercial Film Editor, whose background includes cutting fashion and beauty based works, editing with some of New York City’s top advertising agencies, networks and fashion directors.

She can quickly assess a project and work independently or collaborate with creative’s to produce a finely crafted finished project.  Sewra has an innate ability in elevating the quality of footage whether its high budget beauty rushes, gritty digital handheld material, or found media and transforming it from a raw concept into a stylized spot.

Adding flash in everything she does from the way she edits with frenetic cuts, mixed with a slow paced edit style, to her fashionable sense of style and eccentric taste in music.  Her edit style has been described as a “ripple effect in a pond”… blending the internal rhythm within the frame with the external pacing of the montage, weaving media into a fluid, striking, immediate and memorable storytelling with a distinctive mood.

Proficient in Avid Media Composer, Final Cut Pro and Premiere, Sewra delivers the highest level of professionalism and finesse to all of her projects. She has solid experience using various video compression techniques, digital media file formats, color balancing, as well as digitizing and encoding video into multiple formats. Sewra is extremely organized and proficient with media management.  And works well independently, as well as part of a creative team.

Creating stretches farther than editing for her. She is also an accomplished jeweler of her own jewelry line; www.WaistBeads.com, specializing in artistry beading and contemporary waist beads; an ancient tradition of adornment. Editing and beading go hand in hand, as one inspires the other to push forward. Waist bead designs, like edit cuts, start off as distinct separate elements, that in the end, come together to form a beautifully strung ensemble.

 

                     To view the complete collection of Sewra’s work , please visit her Vimeo Channel ….