FIFTY FOUR ELEVEN
â€œFifty Four Eleven: an ode to the round the way girlâ€
Fifty Four Eleven is NYC slang for the high-top Reebok Freestyle Classic sneakers. Made popular and stylish by NYC girls throughout the boroughs, $54.11 was the price of the sneakers after taxes. They were the must-have kicks of the 80â€™s and 90â€™s and came in just about every color. Like all classics, theyâ€™ve never gone out of styleâ€¦
â€œFifty Four Elevenâ€ is an ode to all the girls in the neighborhood…â€™Round The Way. I wanted to show Black women that you knew growing up, that was you growing up, that is you nowâ€¦jumping double-dutch, hearing Classic Black girl namesâ€¦their name, your name, said with love. I wanted to show images of Black women being unbothered, happy and joyous. So they are always shown ascending into the air. Their smile makes you smile.
I wanted to let the women of police brutality know their names have not been forgotten. I wanted to give you a mirror. I wanted to take you to a place and remind you of how fly you are. A Gem Rock. A Hood Goddess. And what you create is genius. I wanted to show home is where the Hood is. Home is where my people are. Where you are.
I love you!
AGENCYÂ Gee/Spot Cine
DIRECTOR / EDITORÂ Sewra G Kidane
CAST & CREW
FEATURINGÂ April Dela Sutton. Janine Hartmann, Debora Luzincourt, Loris Jones-Randolph
WITH SWAGGA JUMPERSÂ “Coach K” Kyaisha Max-Macarthy, Crissleidis Ceballo, Iyana Harry
FASHION EDITORÂ Chandra Moore
HAIR / MUAÂ Dominique Jenelle
CINEMATOGRAPHERÂ Alfonso Pollard
STILL PHOTOGRAPHER Beth Brown
GRAPHIC DESIGN Agncy Creative
EXECUTIVE PRODUCERÂ Akintola Hanif / Hycide Magazine
To help promote the online premiere for “Fifty Four Eleven”, a series of short Breakbeat videos were cut to share on social media