FIFTY FOUR ELEVEN

Fifty Four Eleven: an ode to the round the way girl

Fifty Four Eleven is NYC slang for the high-top Reebok Freestyle Classic sneakers. Made popular and stylish by NYC girls throughout the boroughs, $54.11 was the price of the sneakers after taxes. They were the must-have kicks of the 80’s and 90’s and came in just about every color. Like all classics, they’ve never gone out of style!

Fifty Four Eleven is an ode to all the girls in the neighborhood… Round The Way. I wanted to show Black women that you knew growing up, that was you growing up, that is you now jumping double-dutch, hearing Classic Black girl names their name, your name, said with love. I wanted to show images of Black women being unbothered, happy, and joyous. So they are always shown ascending into the air. Their smile makes you smile.

I wanted to let the women of police brutality know their names have not been forgotten. I wanted to give you a mirror. I wanted to take you to a place and remind you of how fly you are. A Gem Rock. A Hood Goddess. And what you create is genius. I wanted to show home is where the Hood is. Home is where my people are. Where you are.

I love you!

AGENCY  Gee/Spot Cine

DIRECTOR / EDITOR –  Sewra G Kidane

CAST & CREW

FEATURING  April Dela Sutton. Janine Hartmann, Debora Luzincourt, Loris Jones-Randolph

WITH SWAGGA JUMPERS  “Coach K” Kyaisha Max-Macarthy, Crissleidis Ceballo, Iyana Harry

FASHION EDITOR  Chandra Moore

HAIR / MUA  Dominique Jenelle

CINEMATOGRAPHER  Alfonso Pollard

STILL PHOTOGRAPHER Beth Brown

GRAPHIC DESIGN Agncy Creative

EXECUTIVE PRODUCER  Akintola Hanif / Hycide Magazine

CLIENT DELIVERABLES

To help promote the online premiere for “Fifty Four Eleven”, a series of short Breakbeat videos were cut to share on social media